Cassava Enterprise Association of Ghana
Who we are
Cassava Enterprise Association of Ghana (CEAG) is a non-profit making organization registered under the laws of Ghana in December 2021. CEAG promotes and encourages stakeholder interest in driving the Ghana Cassava Industrialization agenda and a Global market access strategy. CEAG works through industrial analysis and stakeholder participation to identify the strengths and weaknesses in cassava value chain and collectively find ways to capitalize on its strength and overcome value chain weaknesses.
OUR STORY
CEAG through its efforts is working to boost the livelihoods of rural and peri-urban farmers and implement strategies that will result in income generation and growth for all those involved in the cassava value chain as well as contribute to global food security and national economic growth. One of the Associations main objectives is to help reduce hunger, malnutrition, and poverty in rural and urban areas, provide jobs for both the skilled and unskilled, as research opines that a percentage increase in cassava productivity could decrease the percentage of poor people living on less than $1 a day by 0.6% and 2%.
The contribution of the Cassava Industry to Ghana’s economy, such as cassava production, processing, supply to the various industries as food and raw materials, improved seeds to agricultural productivity, and increases in rural incomes, cannot be underestimated. This is believed to lead to poverty alleviation through positive effects on consumers’ food prices, producers’ incomes, and labourers’ wage incomes etc.
With a combined total of 1000 hectares of land under commercial cassava cultivation by its members, and the ability to scale up cultivation to 12,600 hectares with the necessary investment; CEAG is well positioned to access and capitalize on growing global demand for cassava and cassava related products and drive the development of a thriving cassava industry in Ghana.
OUR STRATEGY
The growing demand for cassava and cassava related products globally has made it imperative to develop a global market access/entry strategy to take advantage and establish our local food crop as a raw material base for global industrial market.
This can be achieved by;
CONCENTRATION
Market growth can occur when number of producers decreases but the total demand remains fairly constant
INNOVATION
Market growth occurs because cassava is found to have unique characteristics for new markets
COMPETITION
Market growth occurs because cassava becomes economically more attractive for a particular use than competing products
OUR VISION AND MISSION
OUR VISION
To ensure that cassava industrialisation will boost rural development an raise incomes for producers, processors, and all stake holders while contributing to the food security status of Ghana and the world
OUR MISSION
To drive a shift in focus of cassava production in Ghana from a food group approach and establish its position as a raw material base for diverse products and industrial use thus; contributing to the agricultural transformation and economic growth in Ghana.
Our Objectives
- To create a platform for Cassava Industry Stakeholders to exchange information, education and learning, at national and international levels, that will unlock constraints and reveal potential for the overall development of the Industry
- To develop and facilitate projects and programs capable of accelerating the sustainable and inclusive development of the industrial cassava value chain in Ghana
- To engage in policy advocacy at the state level to enable a conducive business environment for the rapid development of the Industrial Cassava sector that will empower Stakeholders to access domestic and international market opportunities.
- To increase participatory entrepreneurship by engaging in seminars geared towards sensitizing the Ghanaian public on the economies of elevating cassava as an Industrial crop.
- To create public-private partnerships and strengthen collaboration among organizations involved in agro-allied activities in the cassava value chain and related issues in improving the accelerated development of the sector and rural economies in Ghana
- To promote dialogue through a yearly convocation of the members of the CEAG in the effort of promoting awareness of opportunities for large scale processing and utilization of cassava products
MEET OUR AMAZING TEAM
Mr. Jerry Afful (C.E.O. Ark Farms & Agro Industries)
Organising Secretary
Mr. Evans Kyere-Mensah (C.E.O Agric Impact Ghana & Sunkwa Farms)
Public Relations
